About
Based in Perth, Western Australia, the digital media enterprise known as Wild Touring presents itself as a quintessential Australian adventure family. The operation is run by principals Cam and Tiffany “Tiff” Wild, who, along with their children Chloe and Brodie and dog Percy, have built a substantial audience documenting their caravan travels, 4x4 excursions, and fishing trips. Yet, beneath the sun-drenched footage of remote landscapes lies a calculated and audacious business strategy. The family has sold their primary residence to finance a full-time, indefinite “lap of Australia” beginning in 2025, a high-stakes pivot that transforms their YouTube channel from a successful side project into the sole engine of their personal and financial future.
Wild Touring: How It Started
The Wild Touring YouTube channel was established on July 20, 2016, originating from a simple desire to create a “video diary” for the family’s daughter. This authentic, homespun motivation became the bedrock of their brand. Based in Western Australia, their early content naturally focused on the region’s rugged and expansive touring opportunities. A planned six-month national tour in 2020 became a pivotal moment for the channel when it was abruptly halted by COVID-19 pandemic border closures. Forced to abandon their itinerary, the family instead embarked on an extensive “Big Lap of WA.” This unforeseen constraint proved to be a strategic advantage, allowing them to develop deep subject matter expertise and cultivate a dedicated local audience, effectively serving as a proof-of-concept for a sustainable content business. This period of intense, localized content creation laid the groundwork for their most significant strategic decision to date: the complete commitment to a nomadic lifestyle funded by the channel.
Wild Touring Content: Evolution and Style
Wild Touring’s content is a mix of family travelogue and practical, technical advice for the overland touring niche. The channel, which they explicitly identify as their “primary focus,” features a reliable upload schedule of one new video each Saturday. Their style is grounded in the reality of family travel, a positioning reinforced by partners like KAON, which described them as “Staying true to the nature of an Outsider Family.” This framing effectively distinguishes them from hyper-stylized influencers by focusing on relatable challenges and genuine experiences, such as the differing travel preferences where Cam favors the beach and Tiff prefers the bush. As the channel grew, its content evolved to strategically incorporate the acquisition and modification of high-value assets. The family’s new Toyota Landcruiser 300 series and custom-designed 20-foot Cameron caravan are not just tools for travel but have become central characters in dedicated video series like the “300 Series Land Cruiser Build,” turning major capital expenditures into monetizable content pillars.
How Wild Touring Makes Money
The Wild Touring enterprise is supported by a well-built and diversified four-pillar revenue architecture, insulating it from the volatility of any single income source. The model encompasses platform advertising, recurring fan subscriptions, direct-to-consumer sales, and an extensive affiliate marketing network.
First, standard YouTube AdSense provides a baseline of income from their nearly 26 million total views. Second, a premium subscription program on Patreon, with tiers starting from $8 per month, provides a direct and recurring revenue stream. For their 155 paying members, benefits include early, ad-free access to videos, a standing 15% merchandise discount, and entry into a private supporters-only Facebook group.
The third pillar is a robust e-commerce operation hosted on their official website, wildtouring.com.au. The store features a curated selection of branded apparel and highly relevant touring gear. Key products include a line of “Australian Made” canvas storage solutions like the Multipurpose Bin Bag ($135.00) and the Stone Guard Storage Bag (starting at $80.00). They also sell a co-branded coffee product, “Rip n Drip Coffee Bags” ($24.00).
The fourth and most extensive pillar is affiliate marketing. Using the standardized discount code ‘WILD’, the family earns commissions from a vast network of partner brands. This network covers nearly every aspect of the touring lifestyle. Vehicle partners include Pedders for GVM+ suspension upgrades and RazorBack 4x4, which offers a 5% discount. The electronics and power category is represented by Allspark (lithium batteries and solar), Oricom (15% discount on UHF radios and baby monitors), and iCheck TPMS (10% discount on tyre pressure monitors). Lifestyle and camping gear partners include TieGear (10% off guy ropes), Kulkyne (5% off swags), and Muk Mats (10% off ground mats).
Wild Touring's Network and Collaborations
Beyond simple affiliate links, Wild Touring has cultivated deeper, more integrated strategic partnerships that signal a maturing brand presence. They have moved from being product promoters to influential consultants and co-creators. This is evidenced by their work with Cameron Caravans (CRV), which explicitly refers to the family’s new 20-foot van as their “first collaboration van with Wild Touring,” elevating them to product design influencers. Similarly, their “Rip n Drip Coffee Bags” are the result of a “SPECIAL collaboration” with specialty roaster Espresso Tenango, marking a successful foray into product co-creation. The 4WD accessory manufacturer KAON produced a dedicated “Outsider Family” brand profile video featuring the Wilds, positioning them as official ambassadors. They also engage in reciprocal cross-promotion within the creator community; Cam has appeared as a guest on the “EVERYMAN CHATS PODCAST,” hosted by ‘WA Camping Adventures,’ a channel that is in turn featured on Wild Touring’s YouTube page.
Wild Touring: Public Reception
The channel has not been the subject of any major public controversies. Instead, the family practices a form of proactive brand management by openly addressing the less glamorous realities of their lifestyle. In Q&A videos, they discuss topics like “Arguments, bad days and tantrums,” which pre-empts criticism and reinforces the authenticity that is central to their appeal. By acknowledging the inherent pressures of constant travel with children, they manage audience expectations and build a more resilient and relatable brand identity.
Wild Touring Today
As they prepare for their 2025 “lap of Australia,” the Wild Touring family stands at a critical juncture. Their decision to liquidate their primary fixed asset—their home—and recapitalize the business around mobile assets represents a fundamental shift from a Perth-based content creator to a fully mobile media production enterprise. This all-in strategy carries immense personal and financial risk, making their well-being entirely dependent on the success of the tour and the continued stability of the YouTube platform. However, the potential reward is a significant acceleration in audience growth, which would create a cycle effect across their diversified revenue streams. If the gamble pays off, the 2025 tour could solidify Wild Touring’s position as a top-tier brand in the Australian outdoor lifestyle market, opening pathways to further extensions like guided tag-along tours and an expanded line of proprietary products.