About
Martevious and Carrie Young run "The Young Fam," a family vlogging channel with a large following, from their home base in Sioux Falls, South Dakota. The couple documents life with five children — sons Riley and Asher, and daughters Aubrey and twins Londyn and Lilly — through vlogs they describe as "Fun, Inspirational, Relatable." Behind the content is a story of a former professional football player's calculated pivot into digital media, a diversified business that includes real estate, and a deliberate approach to brand safety in an industry notorious for controversy.
The Young Fam: From Professional Football to Full-Time Family YouTube
The brand's foundation was built on the gridiron. Martevious Young, born February 16, 1988, in Alexander City, Alabama, was a decorated multi-sport athlete at Benjamin Russell High School before becoming the starting quarterback at the University of Southern Mississippi from 2006 to 2010. His 2009 junior season was a standout: 132 of 230 passes for 1,861 yards and 16 touchdowns, culminating in a trip to the New Orleans Bowl. He continued professionally in the Indoor Football League — Huntington Hammer (2011), Omaha Beef (2012) — before joining the Sioux Falls Storm. From 2013 to 2015, Young led the Storm to three consecutive United Bowl championships. It was this chapter in Sioux Falls that established the family's geographical roots.
Notably, the family's digital ambitions began before Young's football career ended. The YouTube channel was created on June 17, 2011, while he was still an active athlete — suggesting a deliberate, forward-thinking approach to building a second career platform.
Carrie Young, the family's matriarch, maintains a powerful public persona centered on motherhood and inspiration under the handle @getcarriedawayy (distinguished from other public figures of the same name, including a North Dakota author and a chef). A cornerstone of her personal narrative, shared on TikTok, is surviving a life-threatening medical event: "When you find yourself facing death in the face something within you changes," she shared. "I not only lived through it, but I am fully healed." This story reinforces the family's core brand message: "BE PRESENT & FIND JOY IN THE LITTLE THINGS!"
The Young Fam Content: Travel Vlogs, Cruise Series, and Family Life
The content documents daily life for a family of seven, with significant focus on travel — particularly multi-part series from family cruises on Royal Caribbean's Symphony of the Seas and Wonder of the Seas. The style is consistently positive, blending observational footage of family activities with direct-to-camera commentary. Video descriptions regularly prompt viewers with questions and include a block of links directing traffic to their full social media presence, ensuring cohesive cross-platform engagement.
How The Young Fam Makes Money: Brand Deals, Airbnb, and Affiliate Marketing
The business extends well beyond YouTube ad revenue. Their collaboration contact is [email protected]. Brand sponsorships include Quaker Oats, Goodnites, Hulu, Aveeno, and Zarbees. The financial value of their influence is publicly quantified on Collabstr: Martevious Young's rates are listed at $9,500 for a single Instagram Reel or TikTok video and $4,000 for a package of three Instagram Stories.
A major off-platform venture is their short-term rental business, "The Milk and Cookies House." With verified locations in Sioux Falls, South Dakota, and Spirit Lake, Iowa, the properties are marketed on Airbnb and Vrbo as "Stylish & Modern" and "Insta-Worthy" vacation spots. The business has its own branding: a dedicated Instagram handle (@themilkandcookieshouse) and a beacons.ai link hub for direct bookings. The family also earns through affiliate marketing, embedding Amazon affiliate links for products like strollers directly into video descriptions.
The Young Fam's Network and Brand Partnerships
Unlike channels that frequently collaborate with other creators, The Young Fam's partnerships are exclusively commercial — composed of the major brands they work with, positioning them as professional influencers. Martevious Young has also extended his brand into other media, appearing on the podcast "Stay Close to the Fire" in 2023, where he was profiled as a "digital creator focusing on Marriage, Fatherhood, and providing inspiration to others."
The Young Fam: Public Reputation in a High-Risk Industry
A comprehensive review reveals no controversies, criticisms, or negative incidents involving The Young Fam. This clean record is not accidental — it's a strategic asset. The family vlogging genre has been hit by major scandals: DaddyOFive (child abuse disguised as "pranks") and 8 Passengers (whose creator was convicted of aggravated child abuse). Industry-wide criticism centers on the exploitation of minors who cannot give informed consent to have their lives broadcast for profit.
The Young Fam's consistently positive, "brand-safe" content is a deliberate business strategy. By avoiding the controversial formats and oversharing that have destroyed other channels, they position themselves as reliable, low-risk partners for family-oriented corporate sponsors. This managed image enables partnerships with risk-averse companies like Hulu and Quaker and supports the premium sponsorship rates that fuel their business.
The Young Fam Today
Martevious and Carrie Young have executed a successful transition from professional sports to digital media. Their success comes from long-term planning, disciplined content strategy, and a diversified business model spanning brand partnerships, real estate investment, and affiliate marketing. By building a brand that is both aspirational and consistently safe for corporate sponsors, The Young Fam has created a durable and profitable media business — proving that in the volatile world of family vlogging, stability can be the most valuable asset.