About
The Kent Fam: The Hawaii-to-Utah Family Travel Vloggers With 706K Subscribers
At the intersection of aspirational lifestyle content and shrewd entrepreneurship operates The Kent Fam, a digital brand helmed by Britnee and Connor Kent. With a YouTube channel boasting over 706,000 subscribers and nearly half a billion views, the American couple has transitioned from a solo fitness blog into a multi-platform family vlogging powerhouse. They've cultivated an image of idyllic living — first against the backdrop of Hawaii's North Shore and now from their native Utah — while building a diversified business that extends far beyond platform ad revenue. Their story includes a strategic brand evolution, a multi-pillar monetization model, and a public relations crisis that provided a stark lesson in the unforgiving nature of global digital media.
How The Kent Fam Started: From Fitness Blog to Family Brand in Hawaii
The brand's origin lies with Britnee Kent, a Utah native who began social media around 2018 with a singular focus on fitness. Early content, often branded simply with her name, targeted a wellness audience. The official YouTube channel, "The Kent Fam," was established on July 9, 2019, but the pivotal shift was triggered by key life events. Following her marriage to Connor Kent and the birth of their first son, Krew, around May 2019, the content broadened dramatically. The brand repositioned from "Britnee Kent" to the more inclusive "The Kent Fam."
This new direction was cemented during the family's residence on the North Shore of Oahu, Hawaii, which became the brand's signature aesthetic and a powerful market differentiator. The "island life" — surfing and tropical scenery — provided a consistent, aspirational narrative. The family grew with the birth of second son Banks, around November 2020, and content expanded to include dedicated "Mom Life" playlists, attracting a broader parenting demographic. In early 2024, they announced expecting their third child, a daughter later identified in videos as Lany.
A fundamental brand challenge occurred in early 2023. In a video titled "we are leaving hawaii…," the Kents documented a permanent move back to Utah. For a brand built so heavily on a specific, desirable geography, this relocation was a significant strategic test — forcing a redefinition of their core identity to maintain audience engagement.
The Kent Fam's Content: Lifestyle, Travel, Fitness, and Short-Form Growth
The Kent Fam's content library, now numbering over 1,048 videos, chronicles a clear evolution. Initial videos centered on Britnee's personal fitness, Q&As, and post-marriage life. As the family grew, the channel restructured around thematic playlists designed to capture distinct audience segments: "Lifestyle," "Mom Life," "Fitness," "Marriage," and "Travel."
Their adaptation to platform trends is evident in an aggressive adoption of short-form video. A dedicated YouTube "Shorts" playlist contains over 500 videos, indicating a clear strategy for discoverability. This dual approach — long-form, intimate vlogs for their core audience and short, high-velocity clips for growth — shows a strong understanding of the modern YouTube algorithm. The visual style, once defined by Hawaiian landscapes, now adapts to their Utah life, with the relocation itself becoming a central content arc.
How The Kent Fam Makes Money: Digital Products, Brand Deals, and a Smoky Mountains Cabin
The Kent family operates a diversified business insulated from platform volatility. Their financial model rests on at least four distinct pillars: direct-to-consumer digital product sales, brand partnerships, a real estate investment, and standard platform ad revenue.
The operational hub is the website britkent.com, functioning as a dedicated e-commerce storefront. Through it, they sell high-margin digital goods: the "Fit with Brit Wellness Guide" (priced at $120.00), specialized guides like "The Best Third Trimester Pregnancy Workout Guide" ($75.00), and "Brit's Light and Airy Presets Collection" for Adobe Lightroom (sold as a $35.00 mobile package and a $50.00 desktop package).
Brand partnerships form another critical revenue stream. Sponsored campaigns include Kindred (home-swapping app, disclosed with #KindredPartner), children's brand Munchkin Inc., outdoor gear company Coleman, and luxury vacation rental service Wander.
Perhaps their most significant venture beyond digital content is in real estate. On October 21, 2021, the Kents announced they'd purchased a cabin in the Smoky Mountains, Tennessee, explicitly stating it was available for rent on Airbnb and providing a link in the video description. A subsequent vlog documented Connor Kent traveling to Tennessee for a 10-day personal renovation, confirming it as an active business investment that provides both new content and rental income.
The Kent Fam's Collaborations and Network
The Kents are active in the broader lifestyle influencer community. Britnee has publicly referred to fellow creators Maddie Castellano and Lo Beeston as her "best friends." They've appeared in collaborative Q&A videos on each other's channels, discussing shared experiences like simultaneous pregnancies and navigating young marriages. A TikTok referencing a "pregnancy alliance" with Maddie Castellano effectively encourages audience crossover.
Connor Kent's identity is established through handles @cocolocokent (Instagram and TikTok) and business email [email protected] — clearly distinguished from the similarly named DC Comics character.
The Kent Fam's New Zealand Controversy
The family's public profile has attracted both positive features and significant controversy. Britnee was interviewed on the Evereden skincare brand blog, discussing faith, pregnancy, postpartum fitness, and body image. But in January 2023, the family became the center of a media firestorm covered by international outlets including the New Zealand Herald.
In late January 2023, Britnee posted a TikTok video complaining that their "dream trip" to New Zealand had been canceled. The timing was catastrophic: it coincided with a declared national state of emergency in New Zealand following catastrophic and fatal flooding in the Auckland region. The video was immediately and widely condemned as "tone deaf" and profoundly insensitive.
In response to intense backlash, the family deleted the video. Connor Kent issued a statement claiming they'd published the post before they were aware of the severity of the floods. The incident is a textbook example of "context collapse" — content created for a familiar, insular audience consumed by a broader global audience interpreting it through the lens of a real-time tragedy. For New Zealanders especially, the video wasn't about a canceled vacation but a display of self-absorption in the face of human suffering.
The Kent Fam's Philanthropy
One specific charitable instance is documented. In a YouTube video published on March 25, 2020, during the early stages of the COVID-19 pandemic, they included a link to No Kid Hungry and explicitly encouraged viewers to donate to the organization's relief efforts.
The Kent Fam Today
The Kent Fam represents a modern archetype of the creator-as-business. They've successfully navigated a complex brand evolution, a major geographical pivot that could have derailed a less-established channel, and a significant public controversy. Their multi-pillar monetization strategy — fusing digital products, brand deals, and a tangible real estate asset — shows a deliberate and resilient business model. Having weathered a major reputational challenge and redefined their identity post-Hawaii, the Kents, now a family of five, continue to operate as a strong force in family lifestyle content.