About
Part Time Travelling Family presents a simple, aspirational premise: a young, mixed-race British family who cracked the code to a balanced life. Eleise Lucraft, Lawrence Lee, and their young son Nyh spend one month working from their home in the south of England and the next exploring the world, a philosophy they brand as "Work, Travel, Repeat." With a YouTube channel boasting 150,000 subscribers and over 60 million views, their journey inspires viewers to believe that global travel is possible without abandoning domestic commitments. Yet, behind this narrative of pandemic-era inspiration lies a carefully constructed business structure, a dual setup where a long-established UK company provides the financial engine for a growing media brand.
Part Time Travelling Family: Origins and Growth
The official origin story of the Part Time Travelling Family YouTube channel is rooted in the global shift of 2020. The creators, Eleise and Lawrence, state they had an "Ah ha Moment" during the pandemic while watching videos by travel vlogger Mark Wiens, which inspired them to restructure their lives. Their channel was officially created on February 9, 2021, to document their new lifestyle. The channel experienced impressive growth, celebrating a 50,000-subscriber milestone with a live Q&A session streamed on January 29, 2023.
However, a chronological discrepancy in their content catalog suggests a longer history with vlogging than the official narrative implies. A video titled "9 Countries in 30 Days - Travelling Europe by CAR in our new JEEP WRANGLER" is timestamped as being uploaded circa 2020, predating the channel's formal creation. This detail indicates the 2021 launch was less a spontaneous decision and more of a strategic rebranding or the formalization of a pre-existing content creation hobby. It points to a calculated business pivot by Eleise, born in March 1989, and Lawrence, born in November 1988, rather than a spur-of-the-moment lifestyle change.
Part Time Travelling Family Content and Style
The channel's content is a consistent execution of its brand promise, focusing on family travel, cultural immersion, and food exploration. Recent video series have provided deep dives into destinations like Sri Lanka, the Maldives, and the Philippines. The production style is documentary-like, aiming for a realistic portrayal of traveling with a young child. Eleise and Lawrence often feature direct interactions with local vendors and communities, taking viewers on walking tours of bustling markets in cities like Kandy, Sri Lanka, and showcasing both the highlights and the practical challenges of their travels. Videos are edited with licensed music from Epidemic Sound and are designed to be both inspirational and informational.
How Part Time Travelling Family Makes Money
The "Part Time Travelling Family" media brand is not a standalone venture; it is a public-facing extension of a pre-existing and robust UK business. The foundational entity is ELEISE LTD, a private limited company registered in England under company number 11291425. Crucially, the company was incorporated on April 4, 2018—nearly three years before the YouTube channel's launch—and its status remains active with compliant annual filings.
The company's directorship reveals the evolution of their partnership. Eleise Margaret Lucraft has been a director since the company's creation on April 4, 2018. Lawrence Lee was formally appointed as a director much more recently, on October 1, 2023, a move that likely signifies a consolidation of their joint business activities as the media brand grew in significance.
ELEISE LTD's registered Nature of Business codes (SIC) paint a clear picture of its dual focus: * 96020 - Hairdressing and other beauty treatment: This code corresponds directly to Eleise Lucraft's professional career. Under the brand "Eleise MUA," she has operated for over 15 years as a makeup and semi-permanent brow artist, holding the advanced "Royal Artist" title for PhiBrows Microblading. * 62090 - Other information technology service activities: This code likely represents Lawrence's professional expertise and the management of the technical infrastructure supporting their digital ventures.
This corporate structure enables a diversified monetization strategy that extends far beyond YouTube ad revenue. Their income is generated through: * Professional Services: ELEISE LTD serves as the legal entity for Eleise's UK-based beauty business. * E-commerce: Through their official website, they sell digital travel guides and budget planners for destinations like the Philippines, India, Mauritius, and Thailand, priced uniformly at $7.00. * Online Courses: A forthcoming course, "Holiday Make up artistry tips by Eleise," will leverage their audience to sell specialized knowledge. * Sponsorships: They engage in sponsored content, with a prominent partnership with Tuktukrental.com featured heavily in their Sri Lanka vlogs. * Affiliate Marketing: Partners include Amazon for filming equipment, Epidemic Sound for music, SafetyWing for travel insurance, and the International Drivers Association, for which they offer a custom discount code.
Part Time Travelling Family's Network
The duo's strategic focus appears to be on commercial partnerships rather than peer-to-peer creator collaborations. Analysis of their content reveals no direct video collaborations with other travel vloggers. Instead, their network is built around service and brand relationships that directly support and monetize their travels.
Part Time Travelling Family: Public Reception
The Part Time Travelling Family brand maintains a wholly positive public image. A thorough review found no evidence of public controversies, platform-issued sanctions, community guideline violations, or other negative incidents.
Part Time Travelling Family Today
Part Time Travelling Family is far more than a travel vlog; it is a study in modern entrepreneurship. Eleise Lucraft and Lawrence Lee have successfully built a media brand that appears both aspirational and accessible, all while anchoring it to a stable, pre-existing UK limited company. Their "Work, Travel, Repeat" philosophy is not just a catchy tagline but the operational output of a deliberate financial and professional strategy.