About
The digital media entity known as Mor Acro presents itself as a travel vlog operated by an American and a Slovenian who met in Morocco. With over 1,100 videos published since its inception, the YouTube channel has amassed an audience of nearly 89,000 subscribers and more than 25 million views. Yet, behind the scenes of food tours and family adventures lies a example of well-organized brand evolution and professional narrative management. The channel’s journey from a niche acrobatic-yoga project to a professionally managed, location-independent media business is a story driven by the unique and complementary partnership of its two principals: the on-screen narrator, Kevin Peter, and the strategic communications expert, Andreja Jernejčič.
Mor Acro: History and Growth
The Mor Acro YouTube channel was established on October 14, 2013, but its defining narrative began years later. Kevin Peter, an American citizen with a history of international travel that included studying abroad in Australia and Spain, relocated to Morocco in 2017. His initial motivations were surfing and yoga, a passion he formalized by becoming a certified Level 2 Acroyoga Teacher. This expertise would provide the initial thematic foundation for the channel. In his content, Peter has framed this expatriation as a search for “comfort and peace,” a personal journey that became a core pillar of the channel’s identity, exemplified by a dedicated playlist titled “Why I Left America to Live in Morocco.”
The channel’s professional backbone is Andreja Jernejčič, a Slovenian national whose extensive resume in high-level communications appears to be the decisive factor in Mor Acro’s operational sophistication. Jernejčič holds a Master of Science in communicology alongside university degrees in journalism and culturology. She is the managing director of the communications firm Lin&Nil and the author of six books on public relations. Her career includes roles as director of communications for IBM South East Europe and Vice President of the Slovenian Steel Group, and she has provided PR counsel to over 300 major companies, including Generali and Citypark. Described by professional clients as a “master of crisis management,” her expertise is directly and visibly applied to the channel’s strategic operations.
Mor Acro: Content and Style
Mor Acro’s content library maps a deliberate three-phase evolution from niche interest to a broad-appeal lifestyle brand.
The channel’s foundational phase was dedicated to Acroyoga, a practice combining acrobatics and yoga. Playlists from this era, such as the 10-video “How to Acroyoga: Acro Yoga for Beginners” and the 30-video “Yoga,” established the brand name—a portmanteau of “Morocco” and “Acrobatics”—and targeted a specific global community.
A strategic pivot marked the second phase, shifting focus to Moroccan culture through the lens of an American expatriate. This move proved to be the channel’s primary engine for audience growth. According to Peter, this new direction propelled the channel to 30,000 subscribers in less than a year, attracting a core audience from Morocco and France. The sheer volume of content produced during this period underscores the strategic shift, with playlists like “Moroccan Cuisine by an American” (56 videos), “Moroccan Market and Souk” (49 videos), and “Cooking and Shopping in Morocco” (85 videos) becoming the brand’s signature.
The most recent phase documents their transition to a nomadic European family. Following a relocation to Ljubljana, Slovenia, and the birth of their baby, Auri, a new content pillar has emerged. While their Moroccan identity remains strong—evidenced by the 148-video “Morocco 2023” playlist—the 53-video “Slovenia with Mor Acro” playlist signifies a new chapter. This evolution into a family-centric narrative is further highlighted by their directness in addressing personal topics, such as a video titled “Why My Daughter is Not in Videos Anymore,” demonstrating a conscious and public decision-making process regarding their children’s digital footprint.
How Mor Acro Makes Money
Mor Acro’s operational history reveals a fundamental transformation of its business model. The entity’s original commercial venture, centered on in-person Acroyoga retreats and workshops in Morocco, was promoted via a dedicated website, moracro.com. The fact that this website is now inaccessible serves as a digital artifact confirming the abandonment of that location-dependent, service-based model.
The channel now operates as a fully location-independent media company. Revenue is generated through a diversified portfolio of modern content-creator streams, including direct fan support via PayPal and a ‘Buy Me a Coffee’ page offering exclusive content through monthly memberships. This is supplemented by YouTube advertising revenue and structured commercial sponsorships. Critically, the official business contact email listed on the channel is [email protected], Andreja Jernejčič’s personal professional address. This direct link between her established professional identity and the channel’s commercial operations positions her as the gatekeeper for all business inquiries and partnerships.
Mor Acro's Collaborations
The channel has cultivated a multi-tiered network of partnerships that fuels content creation, audience expansion, and revenue. Collaborations with local Moroccan businesses have been a cornerstone of their travel content, featuring promotional videos for establishments like Riad Le Grand Alcazar and Riad Anata in Fez, Riad Baoussala near Essaouira, and Villa La Falaise. They have also promoted local artisans like surfboard shaper Tarik Surfboard.
Beyond local partnerships, Mor Acro has secured collaborations with international brands. A prominent example is their work with Epoptique, a Morocco-based online eyewear retailer. This sponsored content included a classic affiliate marketing arrangement, providing their audience with the unique discount code “Moracro” for free worldwide shipping.
They also strategically engage in cross-promotion with other digital creators to tap into new, relevant audiences. This includes hosting live streams on shared topics like world schooling with the channel @AwaywiththeSteiners and collaborating with Moroccan YouTuber Benhraa and American YouTuber Max McCoy.
Mor Acro: Public Reception
A defining characteristic of Mor Acro is its uniquely professional approach to narrative management. Rather than avoiding criticism, the channel proactively addresses it, a clear application of high-level crisis communication tactics. This was most evident in a dedicated video titled “My 10 Most Hated Videos of 2020.” In the video, Kevin Peter systematically analyzed the content that had received the most negative feedback from their core Moroccan audience. The controversial topics included videos on the Polisario Souk, the “Rotini Lyawmi” social media trend, nightlife in Agadir, and a video featuring bacon.
By framing the exercise as an effort “to reflect and learn so that we may hope to grow,” they transformed potential brand damage into a demonstration of transparency and audience respect. This well-organized public relations maneuver to control the narrative is a hallmark of professional reputation management and directly reflects Andreja Jernejčič’s documented expertise.
Mor Acro: Philanthropy
The channel’s professional communication strategy was also deployed during the 2023 Moroccan earthquake. They leveraged their platform for a targeted and actionable philanthropic response. Collaborating with a local contact on the ground, Mandy of Ouarika Organic Kitchen, they bypassed generalized narratives to provide their audience a direct view of specific needs in heavily impacted villages near the epicenter. Their content included detailed lists of required items—blankets, basic medication, and kitchen equipment—and directed their community to vetted aid channels, including their contact’s direct information and established charities like Amal Nonprofit and GlobalGiving. This response functioned as a textbook crisis PR role: acting as a trusted information conduit to mobilize a community toward a constructive goal.
Mor Acro Today
Today, Mor Acro operates as a semi-nomadic family vlog based across Morocco, the USA, and Slovenia. The channel’s enduring success is not an accident of the algorithm but the product of a powerful professional dyad. Kevin Peter provides the relatable, on-screen persona that builds audience connection, while Andreja Jernejčič provides the strategic communications and business acumen that ensures the entity’s resilience and growth. Having successfully navigated fundamental pivots in content, geography, and monetization, Mor Acro has proven itself to be a durable and adaptable media business, well-positioned for long-term sustainability in the evolving creator economy.