About
Life As We GOmez: The Family Travel Vlog With 1.54 Million Subscribers
On October 3, 2018, a YouTube channel was created that would grow into a major player in the family vlogging space. "Life As We GOmez" presents the polished, sun-drenched daily life of a six-person American family: parents Marcos and Chelsea, and their four children, Ty, Hallie, Livvy, and Stella. With over 1.54 million subscribers and more than 1.17 billion total views across 1,065 videos, the channel has grown from a personal diary into a multi-platform business targeting a young, commercially valuable demographic.
How Life As We GOmez Started and Grew
The channel's public journey began on January 4, 2019, with its first upload, "A Sneak Peek Of Life As We Gomez." Growth was swift. By January 22, 2020, just over a year in, they hosted a live stream to celebrate 100,000 subscribers. Secondary sources list birth dates for the family — Marcos (December 6, 1984), Chelsea (February 7, 1984), Ty (March 4, 2010), Hallie (July 27, 2012), Livvy (September 10, 2015), and Stella (April 19, 2018) — though these remain unverified.
Based in the United States, with frequent filming locations in and around Las Vegas, Nevada, and St. George, Utah, the Gomezes initially promoted a Facebook page (2019–2021). That link is now defunct, signaling a consolidation onto YouTube and Instagram. Even the channel's name — with its distinct capitalization of "GO" — appears to be a deliberate branding choice to create a unique identifier.
Life As We GOmez Content: Family Travel, Dance, and Youth Lifestyle
The channel covers the foundational pillars of family vlogging: travelogues from destinations like Bear Lake, elaborate family reunions with backyard carnivals, and viral-style challenges. But a clear evolution is evident. The channel has shifted from a general family chronicle to a highly targeted youth lifestyle and consumer content platform.
A prominent sub-theme revolves around the daughters' involvement in competitive dance. Multi-part series documenting national championships, with hashtags like #dancevlog, cater to a niche but passionate audience. This is interwoven with "preppy" aesthetic shopping hauls from Sephora, back-to-school preparations, and holiday celebrations — all leveraged for commercial engagement. Content runs across formats: standard 15–30 minute vlogs, trend-focused YouTube Shorts, and audience Q&As via live streams. The stated posting schedule: new videos every Wednesday and Friday at 7 AM PST.
How Life As We GOmez Makes Money
The channel runs a diversified, expertly segmented revenue model extending far beyond YouTube ads.
A YouTube Channel Membership program offers perks like early access and members-only live streams. A Cameo profile was established for personalized videos, though listed as unavailable at time of research.
Brand partnerships are direct and transparent. The channel has featured sponsored content for Macy's and used #BlockBlastPartner to denote a paid game developer relationship.
The most advanced pillar is a multi-layered affiliate marketing network. For maternal-focused products like WinkClique DIY lash extensions, matriarch Chelsea fronts the promotion with code "CHELSEA." For household goods like HydroJug tumblers and Beddy's zipper bedding, family-wide codes "GOMEZ" and "GOMEZ10" are used. For the channel's massive youth audience, fashion and beauty recommendations are monetized through the LTK (LikeToKnow.it) platform and a dedicated Amazon Storefront. This segmented approach lets the family function as a multi-person influencer agency under one brand, maximizing revenue across consumer categories.
Life As We GOmez in the Creator Community
No direct on-camera collaborations with other creators are documented, but "Life As We GOmez" is firmly embedded in the broader family vlogging community. In online forums, it's frequently discussed alongside genre leaders like The LeRoys and the Tannerites (YAWI Vlogs).
Public Reception of Life As We GOmez
The channel has grown its audience without identifiable mainstream media coverage. Public reception is gauged through YouTube comments and "snark" communities on Reddit, including r/8passengersnark and r/YouTubeFamilyVloggers. One commenter's observation that the channel was becoming "The LeRoys 2.0" points to a perceived stylistic convergence with genre peers.
No major controversies specific to the Gomez family were found. Their prominence in family vlogging does subject them to the genre's persistent ethical criticisms around child privacy, consent, and monetization. The commonality of the surname also creates search ambiguity with figures like singer Selena Gomez, wrestler Austin Gomez, and other unrelated entities.
Life As We GOmez Today
"Life As We GOmez" stands as a commercially successful family content business. Through a multi-pronged monetization strategy and a keen focus on content that resonates with a lucrative youth demographic, the Gomez family has built a durable digital brand at the top of their genre.