About
Dallin and Bella Lambert: The Family Travel YouTubers Behind a 4-Million-Subscriber Brand
On the surface, Dallin and Bella Lambert preside over a digital brand built on family, adventure, and resilience. Their primary YouTube channel — a slickly produced chronicle of aspirational travel and intimate family life — commands over 4 million subscribers and has generated more than 1.3 billion views. The Lamberts' public narrative is a multi-year arc of heartbreaking infertility that culminated in a celebrated adoption, forging a powerful emotional bond with their viewers. But alongside this curated story of global tours and family bliss sits a second, less publicized story: one of corporate collapse, Chapter 11 bankruptcy, and a brand crisis severe enough to force a major partner to sever ties.
Dallin and Bella's YouTube Journey: From Origami Owl to Family Vlogging
Bella Weems Lambert, born June 17, 1996, in Chandler, Arizona, built her public persona long before YouTube. At just 14, she launched the jewelry company Origami Owl with $350 in babysitting money — an origin story that became central to her identity as a prodigious entrepreneur. The YouTube channel (created April 3, 2011) initially served as a personal outlet. Its transformation began after her marriage to Dallin Lambert on March 4, 2017, in their shared hometown of Chandler, when the channel pivoted to document their life as a couple.
Growth was fueled by a deeply personal and painful narrative: their prolonged struggle with infertility. The couple openly documented Bella's diagnosis of diminished ovarian reserve and their unsuccessful journey through IUI, medicated cycles, and injections. This vulnerability was crystallized in Bella's song "Missing Pieces," whose music video amassed 3.6 million views.
The saga took a dramatic turn in 2023 when they became victims of an adoption scam. They publicly chronicled their match with a woman from Southern California who claimed to be pregnant with twins, even hosting a lavish gender reveal party with the woman present. The subsequent discovery of the fraud — fake ultrasounds and falsified documents, confirmed by the scammer's own mother — was detailed in a video that drew 3.8 million views. The narrative arc reached its climax with the successful adoption of their daughter, Story Belle Lambert. The announcement video, "We Adopted a Baby! The Best Day of Our Life!," became their most-viewed upload, breaking 10 million views.
Dallin and Bella's Travel Content and Style
The Lambert brand, often referred to as "Della Vlogs," operates on a contrast of relatable hardship and aspirational fantasy. The raw, emotional storytelling of their path to parenthood serves as the foundation for a glossy superstructure of luxury travel. Their content has evolved into high-production travelogues from Spain, Portugal, South Korea, Japan, and Italy, exemplified by their "Lambert World Tour" — an ambitious project visiting numerous countries over several weeks.
This premium content is supported by a secondary channel, @dallinandbella2 (212,000 subscribers), offering more intimate, less polished content like baking shows and behind-the-scenes vlogs. Their TikTok (@dallinxbella) has 3 million followers and serves as a funnel for long-form YouTube content.
Dallin and Bella's Business: Origami Owl, Think Goodness, and the Chapter 11 Bankruptcy
Bella Lambert's entrepreneurial narrative is inseparable from the couple's influencer brand. Origami Owl, the company she founded as a teenager, scaled rapidly under a multi-level marketing (MLM) model. Reported revenues hit $24 million in 2012 and peaked at $250 million in 2013 and 2015. The business was folded under a parent company, Think Goodness, LLC.
In August 2023, the company announced a radical pivot: effective September 1, 2023, Think Goodness abandoned its MLM structure, eliminating downline commissions and transitioning its sales force (rebranded as "Purpose Partners") to a single-level distribution model.
This was a prelude to a full corporate crisis. On February 12, 2025, Think Goodness, LLC filed for Chapter 11 bankruptcy protection in the U.S. Bankruptcy Court for the District of Arizona. Court documents listed both assets and liabilities in the $1 million to $10 million range, with 50 to 99 creditors. The filing also included an adversary proceeding against payment processor PayQuicker, LLC. The case was dismissed on July 10, 2025. This documented business failure was never mentioned across the Lamberts' social media channels. Throughout the bankruptcy proceedings, their content continued to project extreme wealth and carefree global travel — a deliberate compartmentalization of financial reality to protect the aspirational integrity of their influencer brand.
Dallin and Bella's Creator Network and Collaborations
The Lamberts have solidified their position through strategic alliances with other elite family vloggers. A prime example: an 11-day content summit at Lake Powell in the summer of 2024. The event, facilitated by luxury provider The Charter Club, brought them together with "The Bucket List Family" (Garrett and Jessica Gee) and "Ty & Kena" (Ty and Kena Metcalfe). This was a coordinated content offensive, with all three channels producing and cross-promoting vlogs. Aligning with an established brand like The Bucket List Family provides audience sharing and market validation.
Dallin and Bella's Controversies: BuffBunny, Sharenting, and the Chrissy Weems Case
In mid-2025, the Lambert brand faced its most significant PR crisis. Fitness apparel company BuffBunny, founded by influencer Heidi Somers, was set to launch "The Story Collection" with Bella — a line explicitly named after her daughter. Following the announcement, fierce backlash erupted within BuffBunny's customer community on Discord. Members unearthed public records showing that Bella's mother, Chrissy Weems, had pleaded guilty in 2011 to tampering with evidence in a child sexual assault case. Outrage intensified when it was revealed Chrissy Weems had attended a campaign event for the collection.
BuffBunny's initial attempts to control the narrative — deleting comments and banning users — only fueled the fire. After affiliated athletes began distancing themselves, the company capitulated. On June 4, 2025, BuffBunny announced the collaboration was cancelled. Observers noted that Bella appeared to have unfollowed her mother on social media afterward.
This incident amplified persistent criticism of the Lamberts regarding "sharenting" ethics. They frequently face accusations of child exploitation and specific safety concerns, particularly over videos showing their toddler daughter near deep water without a life jacket. Their daughter is both their greatest content asset and the source of their most significant reputational risk.
Dallin and Bella's Philanthropy
The Lamberts' philanthropic efforts are primarily channeled through their business ventures. Origami Owl and Think Goodness ran "Force For Good" campaigns, though specific financial details aren't publicly disclosed. On a personal level, they've used their platform for adoption advocacy, framing their own journey as a source of hope. Bella's song "Before Me" was released as a dedication to Story's birth mother, continuing their practice of turning personal milestones into public content that carries a social message.
Dallin and Bella Today
The Dallin and Bella Lambert brand remains a powerhouse in the family vlogging space, sustained by a massive and loyal audience captivated by a compelling, years-long narrative of struggle and triumph. But the public persona conceals significant vulnerabilities. The undisclosed Chapter 11 bankruptcy contradicts the image of effortless wealth they project. The BuffBunny fallout has left a permanent mark, linking them to a serious criminal case and amplifying criticism of their use of their child for content. Their forward trajectory depends on navigating this contradiction. As their daughter ages, the ethical questions surrounding her public life will only intensify.