About
They present an idyllic vision of modern family life. Adam and Bethany Chase, along with their young children, are the sun-kissed faces of "Chase for Adventure," a YouTube channel and media brand that has captivated millions with its slickly produced chronicles of global travel. Their tagline, "Making the World Our Classroom," promises a life of boundless education and experience, free from the confines of conventional suburbia. Yet, behind the drone shots of infinity pools and the slow-motion clips of children laughing on exotic beaches lies a complex and carefully constructed business.
Chase for Adventure: History and Growth
The foundation of the Chase brand was built long before their first vlog. Adam Chase, born February 2nd, 1985, in Denver, Colorado, stands 6'1" and brought a background as a management consultant at a Big Four firm to the venture. Bethany, born June 12th, 1987, in Scottsdale, Arizona, a 5'8" former ER nurse, provided the practical, care-oriented balance. The white couple met in 2012 and married in 2014, with their first child, Cameron, born in 2015, followed by Isla in 2018.
"Chase for Adventure" began modestly in 2017 as a passion-project blog documenting their weekend trips and budget travel hacks. The critical inflection point came in 2019. An unexpected layoff for Adam forced a decision: return to the corporate world or risk it all on content creation. They chose the latter, going full-time as a "digital nomad" family. The gamble paid off. The channel hit 100,000 YouTube subscribers in 2020 and exploded to over 1 million by late 2022. This rapid growth was capped in 2023 when they won the prestigious Shorty Award for "Best in Travel," cementing their status in the creator economy's upper echelon.
Chase for Adventure: Content and Style
The channel's content arc mirrors its financial success. Early videos were characterized by a scrappy, relatable charm focused on making travel accessible. The birth of their daughter Isla in 2018 prompted a shift toward family-centric challenges and tips for traveling with small children, broadening their demographic appeal.
Following their 2019 decision to become full-time creators, production values skyrocketed. The narrative evolved from budget-conscious exploration to aspirational luxury. By 2022, the Chases' content was dominated by partnerships with high-end resorts and international tourism boards. The world was still their classroom, but the curriculum was now sponsored, a far cry from the weekend getaways that first built their audience.
How Chase for Adventure Makes Money
The "Chase for Adventure" brand is legally structured as CFA Media LLC. Corporate records show the entity is registered in Wyoming, a strategic choice common among digital entrepreneurs for its privacy protections and favorable tax laws.
Their revenue model is diversified and robust. Beyond standard YouTube AdSense, the Chases use affiliate marketing through platforms like RewardStyle (now LTK), earning commissions on products they recommend. They have developed their own line of digital products, including the "Nomad Family Playbook" e-book series, and sell branded apparel. Direct brand sponsorships, however, represent a significant pillar of their income, with a portfolio that includes major names like GoPro, Away Luggage, and, most notably, the Bali Tourism Board.
Chase for Adventure: Collaborations
In the influencer world, networks are currency. The Chases have engaged in high-profile collaborations with other giants in their niche, including "The Bucket List Family," a move that cross-pollinates their massive audiences. They are also active members of the Family Travel Association, an industry organization that provides professional legitimacy and further networking opportunities within the travel sector.
Chase for Adventure: Public Reception and Controversies
As their platform grew, so did the scrutiny. A 2023 sponsored trip with the Bali Tourism Board ignited a firestorm of criticism. While the Chases showcased a pristine, luxurious version of the island, detractors accused them of ethical obliviousness. One local blogger, writing under the handle "BaliRealTalk," captured the sentiment sharply: "They show infinity pools while local families struggle. It's a beautiful, but damaging, fantasy." The backlash highlighted a growing viewer fatigue with content perceived as "performative parenthood" and a departure from the authenticity that initially defined their brand.
This critique feeds into a larger, more serious debate surrounding "sharenting" and the ethics of featuring children in monetized content. The passage of Illinois's SB 764 "kidfluencer" law, which requires parents to place 15% of a minor's earnings into a trust if the child appears in at least 30% of their content over a 30-day period, has intensified the conversation. While the Chases primarily operate outside of Illinois and are not legally bound by the statute, its existence has provided a framework for critics. Dr. Leah Peters, a child psychologist who has studied the phenomenon, has been a prominent voice. "These children are generating significant income without the legal protections afforded to child actors," Peters stated. "Their entire childhood is monetized content."
Chase for Adventure: Philanthropy
Despite the controversies, the Chases have used their platform for charitable work. In 2022, they announced a partnership with Pencils of Promise, a non-profit organization that builds schools in developing nations. Through a dedicated fundraising campaign aimed at their substantial audience, they successfully raised over $50,000. The funds were used for the specific purpose of building a new school in Guatemala.
Chase for Adventure Today
In early 2024, the family announced the birth of their third child, River. In the same announcement, they informed their audience of a significant strategic pivot: a temporary break from international travel to focus on "slow travel" within North America for the next year. This move can be seen as both a practical adjustment for a family with a newborn and a strategic response to the criticisms that have dogged their high-gloss global image.